Kendra Obika

Put your data to work for your business.

I’m Kendra, a freelance data scientist and engineer. I build data pipelines, analysis and AI automation that save your team time and help you make more money.

Book a consultation See my work
crm + billing + sheets
Duplicates, mixed date formats, currency symbols, missing values.

Results from my past work

Real numbers from projects I delivered in previous professional roles.

150+ hours

saved every month by automating manual spreadsheet data cleaning for two teams.

70%

less manual review time, using a model that matches records referring to the same company or person.

80%+

less analyst time on Salesforce support cases, using machine learning and a research agent.

What I can help with

Hire me for one piece or for the whole thing, whichever suits you.

Data Engineering

Getting your data into one place, in good shape, so people trust the numbers.

  • Pulling data from your tools, databases and APIs
  • Setting up and organizing your data warehouse
  • Configuring dashboards and reports
  • Checks that catch bad data early

Data Science & Analytics

Answering the business questions that affect your revenue, like “why are sales down?” or “which customers are worth keeping?”

  • Forecasting sales, demand and customer churn
  • Finding where you’re losing money or missing out on it
  • Pricing, promotions and customer retention
  • Setting up and reading A/B tests

AI & Automation

AI tools and workflows that take repetitive work off your team’s plate.

  • Assistants that answer questions using your own documents
  • Research agents that track competitors and markets and summarize long reports
  • Sorting and pulling information out of emails, invoices and forms
  • Linking your apps, with a person checking the important bits

Featured projects

A few examples of the problems I solve, from past professional work.

Matching duplicate records across systems

Problem. Analysts were spending hours checking whether records from different systems referred to the same company or person.

Solution. I built a model on Databricks that scores and ranks the likely matches, so people only review the close calls.

Outcome. About 70% less manual review time, and more accurate matching.

Read the case study

Automating monthly spreadsheet cleanup

Problem. Two teams were cleaning the same messy spreadsheet data by hand every month.

Solution. I built automated workflows on AWS with a simple internal app, so the cleaning steps run the same way every time.

Outcome. 150+ hours saved each month, with fewer mistakes.

Read the case study

Speeding up Salesforce support cases

Problem. Analysts spent most of their time sorting through Salesforce support cases, and many of them were junk.

Solution. I built a machine learning model that closes junk cases automatically, plus a research agent that helps analysts with the open ones.

Outcome. Over 80% less analyst processing time.

Read the case study

A bit about me

Portrait of Kendra Obika

I’m a data scientist who likes turning messy, confusing data into something a business can act on.

I’ve spent the last few years building machine learning and automation systems at Nasdaq, and I’ve led data science at an AI startup, working on search over knowledge graphs.

Skillset: Python, R, SQL, Spark, Databricks, AWS, PyTorch, scikit-learn, LLMs and RAG.

Experience

  • Data Scientist, NasdaqFour years
  • Lead Data Scientist, RevealMe, an AI startupAlmost a year

Education

  • M.S. in Data Science, University of Texas at AustinGraduating May 2027
  • B.S. in Biometry and Statistics, Cornell UniversityConcentration in computational data, 2022

How we work together

Nothing fancy. You’ll always know where things stand.

  1. Introductory callA free call so I understand what you need and what data you have.
  2. Agreed scope and pricingI send a clear quote, fixed price or hourly, your pick.
  3. DevelopmentA quick demo each week so you can change course early.
  4. Handover and supportDocs, a walkthrough for your team, and help if something breaks.

Tell me what you’re working on.

Book a free consultation or send me an email. I usually reply within a day.

Book a consultation
Kendra.Obika@gmail.com